“It can’t happen to me”

When it comes to a critical illness, how often do we reassure ourselves that: “it can’t happen to me.” But it does happen, more frequently than you might think, and unfortunately many of us are totally unprepared for the devastating financial consequences.

Medical advances make it increasingly possible for someone who suffers form a critical illness to recover …only to be faced with a new set of challenges and worries – mortgage payments or rent, credit card bills, therapy, car loans, employment changes, etc.

Once your medical recovery is of less immediate concern, financial survival becomes the focus. Your recovery certainly won’t be helped by financial anxieties. Consider the following possibilities:

  • You’ve reached the pinnacle of your professional life, and the diagnosis is: “Cancer”.
  • You’re single and enjoying everyday life when you become the victim of a heart attack.
  • You’ve got a family, a home and a mortgage, and you suffer a stroke.

The financial assistance you need … when you need it.

Should these, or other life-threatening illnesses unexpectedly intrude, you’ll have more on your mind than you can handle. Managing the financial impact of a major illness can’t be done during or after the fact. For you, for your family, for your business, plan now – not when it’s too late.

Thirty days after a covered illness is diagnosed (unless otherwise specified), you will receive a lump sum benefit of $25,000 up to a maximum of $500,000, depending on the amount of coverage you select.

Critical Illness offers guaranteed rates to age 100 (either as 10 year renewable term or level term). Use the tax-free benefit any way you choose. Pay for unexpected expenses. Maintain your lifestyle. Continue retirement savings. Critical Illness gives you the freedom of choice you need following your recovery.

Modern life and major illness

One of the less pleasant facts about a successful life is that it is also stressful and frequently unpredictable. Because you’re busy pursuing the life you want to lead, you don’t often contemplate the personal impact of a major illness like:

Heart Attack

  • 1 person in 4 will contract heart disease
  • 75,000 Canadians suffer heart attacks each year


  • 1 in 3 people will develop some form of cancer
  • 125,000 Canadians develop cancer annually


  • 75% of stroke victims survive the initial illness
  • 50,000 people suffer a stroke each year

Other Critical Illnesses

  • 70% of open heart operations are coronary bypasses
  • 1 in 4 people will suffer from kidney disease
  • 50,000 Canadians have Multiple Sclerosis
  • 600 cases of paralysis are reported each year


However, the sad truth is that your chance of developing a critical illness before age 65 is twice the risk of dying. You are far more vulnerable than you know.

Critical Needs provides a lump sum benefit 30 days* after the diagnosis of one of covered illnesses. You are free to use that benefit in any way you wish, depending on your personal circumstances. Should death occur prior to the lump sum payment, your beneficiaries will receive a full refund of your premiums.

* Some exceptions apply